DevRel / Technical WritingStartupSMBEnterprise

Developer Advocate / DevRel

[Company Name] is hiring a Developer Advocate to be the bridge between our product and the developer community. You will create compelling technical content, speak at conferences and meetups, build sample applications, and gather developer feedback to influence our product roadmap. This role is perfect for someone who loves both writing code and explaining complex ideas in simple, engaging ways.

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Key Responsibilities

Create high-quality technical content including blog posts, tutorials, video walkthroughs, and sample applications
Represent the company at developer conferences, meetups, and online communities
Build and maintain developer-facing documentation, quickstart guides, and code samples
Gather developer feedback and advocate for community needs with product and engineering teams
Grow and engage the developer community through forums, Discord, social media, and office hours
Collaborate with marketing on developer-focused campaigns, launches, and webinars
Contribute to open-source projects and SDKs to improve the developer experience

Required Skills & Experience

3+ years of software development experience with a demonstrated ability to code in at least two programming languages
Proven track record of creating technical content (blog posts, conference talks, video tutorials, or documentation)
Excellent written and verbal communication skills with the ability to explain complex topics to diverse audiences
Experience engaging with developer communities through forums, social media, or open-source contributions
Public speaking experience at meetups, conferences, or webinars
Familiarity with developer tooling, APIs, and SDKs

Nice-to-Have

An active technical blog, YouTube channel, or podcast with measurable audience engagement
Experience managing a developer community on Discord, Slack, or forums
Familiarity with developer analytics and metrics (adoption funnels, activation rates)
Open-source maintainer experience
Background in product management or developer experience research

Tech Stack

GitHubMarkdownJavaScriptPythonREST APIsGraphQLNotionFigmaYouTube

What We Offer

Competitive salary and equity package
Flexible remote or hybrid work arrangement
Health, dental, and vision insurance
Annual learning and development budget
Generous PTO policy

Interview Process

1Recruiter phone screen (30 min) — role fit and logistics
2Portfolio review (45 min) — discuss past content, talks, and community-building experience
3Technical exercise — write a short tutorial or record a demo video on a given topic
4On-site or virtual loop (3 hours) — live presentation, product feedback exercise, and team fit
5Offer and reference checks

Hiring for this role? You might also need:

Interview Scorecards

Bar Raiser

Bar Raiser — Cross-Functional

Independent bar-raiser assessment ensuring the candidate raises the team's overall bar.

Culture & Values

Culture & Values Interview

Behavioral interview scorecard covering collaboration, ownership, and growth mindset.

Hiring Manager

Hiring Manager Final Round

Final evaluation by hiring manager: team fit, role alignment, and leadership potential.

Phone Screen

Recruiter Phone Screen (Universal)

General-purpose recruiter screen covering motivation, experience fit, and logistics.

Email Templates

Sourcing

Cold Outreach — Passive Developer

A personalized first-touch email to engage passive developers who aren't actively job hunting.

Interview Scheduling

Technical Interview Invitation

An email inviting a candidate to a technical interview with details on format, duration, and how to prepare.

Decision & Offer

Offer Letter Email

A congratulatory email extending a formal job offer with key terms and the attached offer letter.

Related Templates

DevRel / Technical Writing

Common Screening Mistakes

Requiring deep expertise in your specific tech stack — developer advocates are generalists who ramp up on new technologies quickly, and strong communication skills matter more than framework-specific knowledge
Treating DevRel as purely a marketing role — the best developer advocates have genuine engineering backgrounds and earn community trust because they can actually code
Only evaluating written content — some exceptional DevRel candidates are stronger in video, live coding, or community management, so review their full body of work

Red Flags

Cannot demonstrate any public-facing technical content (blog posts, talks, videos, or open-source contributions) — this is the primary output of the role
Talks about developer communities in vague terms without specific examples of engagement or growth — effective DevRel requires hands-on community work
Cannot write basic code or walk through a technical concept in conversation — developer advocates need credibility with engineering audiences

What Good Looks Like

A strong developer advocate has a visible portfolio of technical content and can articulate the impact it had — for example, a tutorial that drove a measurable increase in API adoption.
They describe themselves as someone who genuinely enjoys helping developers succeed — and they can demonstrate both technical depth and the ability to simplify complex topics for a broad audience.

Key Tech to Listen For

Developer experience (DX) and onboarding flows
Technical content creation workflows
Community engagement metrics and strategies
API design and SDK usability
Conference speaking and live coding
Feedback loops between community and product